
We finally unlock the secrets of Ulysses!

Topics in this episode include Joseph Nannetti Sr. and Jr., the debts of Joe Hynes, Bloom’s passivity, the real Alexander Keyes, his struggle to advertise in print in Dublin, advertising in late Victorian Ireland, an innuendo of Home Rule and the Manx Parliament, heraldic imagery in Bloom’s ad, how our Dubliner friends have been double crossed by economics, the paralyzing economics of colonialism, the Vatican, St. Peter and the keys of heaven, the Urim and Thummim, various spirit merchants, Vico’s cyclical view of history, the keyholders in Ulysses and their keyless counterparts, and a chance crossing of paths by James Joyce and Alexander Keyes.
Support us on Patreon to access episodes early, bonus content, and a video version of our podcast.
On the Blog:

Blooms & Barnacles Social Media:
Facebook | Twitter | Instagram
Subscribe to Blooms & Barnacles:
Apple Podcasts | Spotify | YouTube
Further Reading:

-
Berger, A. P. (1965). James Joyce, Adman. James Joyce Quarterly, 3(1), 25–33. http://www.jstor.org/stable/25486537
-
Ellmann, R. (1972). Ulysses on the Liffey. Oxford University Press. Retrieved from https://archive.org/details/in.ernet.dli.2015.65767/page/n39
-
Gilbert, S. (1955). James Joyce’s Ulysses: a study. New York: Vintage Books. Retrieved from https://archive.org/details/in.ernet.dli.2015.124373/page/n3/mode/2up
-
Gunn, D. P. (1996). Beware of Imitations: Advertisement as Reflexive Commentary in Ulysses. Twentieth Century Literature, 42(4), 481–493. https://doi.org/10.2307/441878
-
Igoe, V. (2016). The real people of Joyce’s Ulysses: A biographical guide. University College Dublin Press.
-
Larkin, F. (2019, May 8). James Joyce’s joust with journalism: The Freeman’s Journal in Ulysses’ Aeolus chapter. The Irish Times. Retrieved from https://www.irishtimes.com/culture/books/james-joyce-s-joust-with-journalism-the-freeman-s-journal-in-ulysses-aeolus-chapter-1.3879908
-
O’Shea, M.J. (1986). James Joyce and heraldry. Albany: State University of New York Press. Retrieved from https://tinyurl.com/y4u57wya
-
Osteen, M. (1995). The economy of Ulysses: making both ends meet. New York: Syracuse University Press. Retrieved from https://tinyurl.com/yycf2ar5
-
Power, M. (1995). Without Crossed Keys: Alexander Keyes’s Advertisement and “The Irish Figaro.” James Joyce Quarterly, 32(3/4), 701–706. http://www.jstor.org/stable/25473669
-
Tomkinson, N. (1965). Bloom’s Job. James Joyce Quarterly, 2(2), 103–108. http://www.jstor.org/stable/25486488
-
White, P. (1971). The Key in “Ulysses.” James Joyce Quarterly, 9(1), 10–25. http://www.jstor.org/stable/25486940
-
Zweifach, B. Aeolus – Modernism Lab. Retrieved from https://campuspress.yale.edu/modernismlab/aeolus/