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Ep. 114 – HOUSE OF KEY(E)S

We finally unlock the secrets of Ulysses!

Topics in this episode include Joseph Nannetti Sr. and Jr., the debts of Joe Hynes, Bloom’s passivity, the real Alexander Keyes, his struggle to advertise in print in Dublin, advertising in late Victorian Ireland, an innuendo of Home Rule and the Manx Parliament, heraldic imagery in Bloom’s ad, how our Dubliner friends have been double crossed by economics, the paralyzing economics of colonialism, the Vatican, St. Peter and the keys of heaven, the Urim and Thummim, various spirit merchants, Vico’s cyclical view of history, the keyholders in Ulysses and their keyless counterparts, and a chance crossing of paths by James Joyce and Alexander Keyes.

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Joseph Nannetti

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The House of Keyes

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Further Reading:

Berger, A. P. (1965). James Joyce, Adman. James Joyce Quarterly, 3(1), 25–33. http://www.jstor.org/stable/25486537

Ellmann, R. (1972). Ulysses on the Liffey. Oxford University Press. Retrieved from https://archive.org/details/in.ernet.dli.2015.65767/page/n39 

Coat of Arms of Vatican City

Gilbert, S. (1955). James Joyce’s Ulysses: a study. New York: Vintage Books. Retrieved from https://archive.org/details/in.ernet.dli.2015.124373/page/n3/mode/2up 

​​Gunn, D. P. (1996). Beware of Imitations: Advertisement as Reflexive Commentary in Ulysses. Twentieth Century Literature, 42(4), 481–493. https://doi.org/10.2307/441878

Igoe, V. (2016). The real people of Joyce’s Ulysses: A biographical guide. University College Dublin Press.

Larkin, F. (2019, May 8). James Joyce’s joust with journalism: The Freeman’s Journal in Ulysses’ Aeolus chapter. The Irish Times. Retrieved from https://www.irishtimes.com/culture/books/james-joyce-s-joust-with-journalism-the-freeman-s-journal-in-ulysses-aeolus-chapter-1.3879908 

O’Shea, M.J. (1986). James Joyce and heraldry. Albany: State University of New York Press. Retrieved from https://tinyurl.com/y4u57wya 

Osteen, M. (1995). The economy of Ulysses: making both ends meet. New York: Syracuse University Press. Retrieved from https://tinyurl.com/yycf2ar5 

Power, M. (1995). Without Crossed Keys: Alexander Keyes’s Advertisement and “The Irish Figaro.” James Joyce Quarterly, 32(3/4), 701–706. http://www.jstor.org/stable/25473669 

Tomkinson, N. (1965). Bloom’s Job. James Joyce Quarterly, 2(2), 103–108. http://www.jstor.org/stable/25486488

White, P. (1971). The Key in “Ulysses.” James Joyce Quarterly, 9(1), 10–25. http://www.jstor.org/stable/25486940 

Zweifach, B. Aeolus – Modernism Lab. Retrieved from https://campuspress.yale.edu/modernismlab/aeolus/