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Ep. 135 – HEL’SY
Rashers Tierney would have gotten those Hely’s Sandwichmen into shape. Plus, his name is thematically apt. Topics in this episode include memories of life in 1960’s Dublin, Leopold Bloom’s philosophy of advertising, whether or not a nun invented barbed wire, the intersection of religion, advertising and potted meat, the rite of Melchisedek, open-faced club sand…
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Ep. 133 – Kino’s 11/- Trousers
What is the parallax of Aldebaran? Topics in this episode include gulls, Simon Dedalus, Little Chandler, Leopold Bloom’s poetic impulse, Leopold Bloom’s philosophy of advertising, the secret ingredient in Epps’ Cocoa, the supremacy of Kino’s 11/- Trousers over Plumtree’s Potted Meat, Victorian advertising styles, Howard Bridgewater’s theory of advertising, Dr. Hy Frank’s remedy for the…
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Ep. 114 – HOUSE OF KEY(E)S
We finally unlock the secrets of Ulysses! Topics in this episode include Joseph Nannetti Sr. and Jr., the debts of Joe Hynes, Bloom’s passivity, the real Alexander Keyes, his struggle to advertise in print in Dublin, advertising in late Victorian Ireland, an innuendo of Home Rule and the Manx Parliament, heraldic imagery in Bloom’s ad,…
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Kino’s & Hely’s: Two Ads in Lestrygonians
“In using advertisements to represent Ulysses, then, Joyce is intentionally degrading the novel, drawing it into the muck of popular culture for comic effect. A trouser advertisement in a rowboat: This is the language of Ulysses!” – Daniel Gunn Leopold Bloom, adman extraordinaire, can’t help but notice the dozens of ads he passes throughout the…
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Ep. 87 – Chemists rarely move.
Is a bar of soap just a bar of soap? Topics in this episode include Leopold Bloom’s visit to Sweny’s Pharmacy, how often chemists move, Dublin geography, Bloom’s forgetfulness, the shrunken skull of Sweny the pharmacist, lotuses in the chemist’s, the philosopher’s stone, doing drugs, distilled water prices, Bloom’s filthy bath plans, the lemon soap,…
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Ep. 78 – An Abode of Bliss
The Blooms’ household is anything but an abode of bliss. In this episode, topics include: Plumtree’s Potted Meat, Joyce’s love for advertising, the narcotic effect of adspeak, why Plumtree’s Potted Meat is the perfect metaphor for a modern Odysseus, M’Coy’s various scams, Boylan’s metaphorically significant gifts to Molly, Bloom’s missing hour and how his cat…
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Sweny the Alchemist
“ Sweny’s in Lincoln place. Chemists rarely move.” Ulysses, p. 84 To listen to a discussion of this topic, check out the podcast episode here and here. Leopold Bloom’s observation that chemists rarely move has turned out to be oddly prescient. As Dublin has evolved as a city since 1904, much of Bloom’s hometown would…
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Plumtree’s Potted M’Coy
“This is the age of patent medicine.” – Stephen Dedalus To listen to a discussion of this topic, check out the podcast episodes here and here. “Lotus Eaters” is, by its nature, a sleepy section of Ulysses, full of seemingly inconsequential incidents, but there are secrets hidden around every corner. Early in the episode, Bloom…