Ep. 135 - HEL'SY

Rashers Tierney would have gotten those Hely’s Sandwichmen into shape. Plus, his name is thematically apt.

Topics in this episode include memories of life in 1960’s Dublin, Leopold Bloom’s philosophy of advertising, whether or not a nun invented barbed wire, the intersection of religion, advertising and potted meat, the rite of Melchisedek, open-faced club sand wedge, the Hely’s sandwichmen, Wisdom Hely, Bloom’s employment history, Bloom’s grief, whether or not Wisdom Hely is good at advertising, whether Bloom’s ideas actually have any merit, Victorian advertising, cannibals, Szombathely and all the secret codes hidden therein.

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Kino's & Hely's: Two Ads in Lestrygonians

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Further Reading:

Adams, R.M. (1974). Hades. In C. Hart & D. Hayman (eds.), James Joyce’s Ulysses: Critical essays (91-114). Berkeley: University of California Press. Retrieved from https://tinyurl.com/wu2y7mg 

  1. Alonso, S. (2018). Advertising in “Ulysses.” European Joyce Studies, 26, 107–129. http://www.jstor.org/stable/44871444

  2. Del Río Molina, B. (2006). From Iconophagy to Anthropophagy: Cannibalising Images in Ulysses. Papers on Joyce, 12, 25-43. Retrieved from http://www.siff.us.es/iberjoyce/wp-content/uploads/2013/11/6-PoJ12-Benigno.pdf 

  3. Gifford, D., & Seidman, R. J. (1988). Ulysses annotated: Notes for James Joyce's Ulysses. Berkeley: University of California Press. Retrieved from https://tinyurl.com/vy6j4tk 

  4. Gunn, D. P. (1996). Beware of Imitations: Advertisement as Reflexive Commentary in Ulysses. Twentieth Century Literature, 42(4), 481–493. https://doi.org/10.2307/441878 

  5. Hastings, P. (2013). Leopold Bloom’s “Curriculum Vitae.” James Joyce Quarterly, 50(3), 824–829. http://www.jstor.org/stable/24598582 

  6. Osteen, M. (1995). The economy of Ulysses: making both ends meet. New York: Syracuse University Press. Retrieved fromhttps://tinyurl.com/yycf2ar5

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Ep. 134 - Parallax