Ep. 133 - Kino's 11/- Trousers

What is the parallax of Aldebaran?

A rowboat in the Liffey, 28 January 2023

Topics in this episode include gulls, Simon Dedalus, Little Chandler, Leopold Bloom’s poetic impulse, Leopold Bloom’s philosophy of advertising, the secret ingredient in Epps’ Cocoa, the supremacy of Kino’s 11/- Trousers over Plumtree’s Potted Meat, Victorian advertising styles, Howard Bridgewater’s theory of advertising, Dr. Hy Frank’s remedy for the clap, numerology, Chris Callinan, the true meaning of K. 11, the parallax of Aldebaran, Lenehan being just the worst, the number 11 and George Mesias’ suits

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Kino's & Hely's: Two Ads in Lestrygonians

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Further Reading:

Ads from 1890; Scanned image and text by Simon Cooke. (Image Source)

  1. Adams, R.M. (1974). Hades. In C. Hart & D. Hayman (eds.), James Joyce’s Ulysses: Critical essays (91-114). Berkeley: University of California Press. Retrieved from https://tinyurl.com/wu2y7mg 

  2. Alonso, S. (2018). Advertising in “Ulysses.” European Joyce Studies, 26, 107–129. http://www.jstor.org/stable/44871444

  3. Del Río Molina, B. (2006). From Iconophagy to Anthropophagy: Cannibalising Images in Ulysses. Papers on Joyce, 12, 25-43. Retrieved from http://www.siff.us.es/iberjoyce/wp-content/uploads/2013/11/6-PoJ12-Benigno.pdf 

  4. Gifford, D., & Seidman, R. J. (1988). Ulysses annotated: Notes for James Joyce's Ulysses. Berkeley: University of California Press. Retrieved from https://tinyurl.com/vy6j4tk 

  5. Gunn, D. P. (1996). Beware of Imitations: Advertisement as Reflexive Commentary in Ulysses. Twentieth Century Literature, 42(4), 481–493. https://doi.org/10.2307/441878 

  6. Hastings, P. (2013). Leopold Bloom’s “Curriculum Vitae.” James Joyce Quarterly, 50(3), 824–829. http://www.jstor.org/stable/24598582 

  7. Osteen, M. (1995). The economy of Ulysses: making both ends meet. New York: Syracuse University Press. Retrieved fromhttps://tinyurl.com/yycf2ar5

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Ep. 134 - Parallax

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Ep. 132 - Elijah is Coming!