Szombathely
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Ep. 135 – HEL’SY
Rashers Tierney would have gotten those Hely’s Sandwichmen into shape. Plus, his name is thematically apt. Topics in this episode include memories of life in 1960’s Dublin, Leopold Bloom’s philosophy of advertising, whether or not a nun invented barbed wire, the intersection of religion, advertising and potted meat, the rite of Melchisedek, open-faced club sand…
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Kino’s & Hely’s: Two Ads in Lestrygonians
“In using advertisements to represent Ulysses, then, Joyce is intentionally degrading the novel, drawing it into the muck of popular culture for comic effect. A trouser advertisement in a rowboat: This is the language of Ulysses!” – Daniel Gunn Leopold Bloom, adman extraordinaire, can’t help but notice the dozens of ads he passes throughout the…