Kino’s
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Ep. 133 – Kino’s 11/- Trousers
What is the parallax of Aldebaran? Topics in this episode include gulls, Simon Dedalus, Little Chandler, Leopold Bloom’s poetic impulse, Leopold Bloom’s philosophy of advertising, the secret ingredient in Epps’ Cocoa, the supremacy of Kino’s 11/- Trousers over Plumtree’s Potted Meat, Victorian advertising styles, Howard Bridgewater’s theory of advertising, Dr. Hy Frank’s remedy for the…
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Kino’s & Hely’s: Two Ads in Lestrygonians
“In using advertisements to represent Ulysses, then, Joyce is intentionally degrading the novel, drawing it into the muck of popular culture for comic effect. A trouser advertisement in a rowboat: This is the language of Ulysses!” – Daniel Gunn Leopold Bloom, adman extraordinaire, can’t help but notice the dozens of ads he passes throughout the…