Chris Callinan
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Kino’s & Hely’s: Two Ads in Lestrygonians
“In using advertisements to represent Ulysses, then, Joyce is intentionally degrading the novel, drawing it into the muck of popular culture for comic effect. A trouser advertisement in a rowboat: This is the language of Ulysses!” – Daniel Gunn Leopold Bloom, adman extraordinaire, can’t help but notice the dozens of ads he passes throughout the…